While there is still no news on when (or where) the 'Eclipse' trailer will premiere, Larry Richman has once again given us a great in-depth article about the workings of the movie industry.

There's been quite a bit of discussion regarding a trailer for The Twilight Saga: Eclipse, specifically, whether or not one exists, has been seen by a human, and/or will be officially released anytime soon. I got involved in that conversation not necessarily because I had some inside information but because I've had quite a bit of experience with clips and trailers as a film journalist.

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An official trailer can be released at any time. Could it happen tomorrow? I doubt it. The industry shuts down at this time of year. Offices are closed. Nothing happens in this business between Christmas and New Year's unless someone dies. But anything is possible. After the New Year is more likely. There has been speculation that Summit would hold off on showing it in theaters until March, attaching it to Remember Me, their next scheduled release. That would seem to make sense, on the face of it, but it's hard for me to imagine that the fans who go to see Remember Me because the film has Robert Pattinson in it wouldn't be going to see Eclipse anyway. If I worked for Summit I'd rather try and expand the audience by showing the trailer with films that attract a different demographic. Remember, trailers aren't necessarily attached to films from the same distributor. Some say it's too early to exhibit a trailer for a film that won't be in theaters until late June. But remember, it could be days, weeks, months, or even a year or more between the time a trailer is shown and the film's release. Those rules don't exist anymore. I can't imagine fan frenzy peaking too soon. The idea that a trailer now would hurt the film seems unlikely to me.

Alle Bilder zum Schutz vor unserösen Abmahnern entfernt!

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