'New Moon' Breaks Box-Office Record for Midnight Screenings

Sat, 21/11/2009 - 00:24 | by BellaAndEdward.com

MTV News is reporting that 'New Moon' broke the box-office record for midnight screenings, set previously by 'Harry Potter and the Half-Blood Prince'. I know one theater in my area had the movie on 20 screens at midnight, and all 20 were sold out. They even had to add 3:00 am screenings to meet the demand.

Summit Entertainment is reporting that the "Twilight" sequel opened on Thursday night to an unprecedented $26.3 million during its midnight screenings across the country. The film unspooled on 3,514 screens, playing at 12:01 a.m. for die-hard fans � many of whom arrived at the theaters dressed as their favorite characters.

That total handily beats the midnight-screening record of "Harry Potter and the Half-Blood Prince." This seems to vindicate "Twilight" star Jackson Rathbone, who famously responded to our question of whether Stephenie Meyer's franchise could take on J.K. Rowling's juggernaut, "I don't know; they've got brooms."

In case you need further proof that "Twilight" is the new "Potter," look no further than the recent news that "New Moon" set the record for most presold tickets before opening day, or that the movie's soundtrack charted at #1. Or that a one-day re-release of "Twilight" grossed $1.3 million on 2,057 screens on Thursday. And so, the lion fell in love with the lamb, and moviegoers fell in love with the "Twilight" series.

UPDATE: ScreenStar has a report on this as well.

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