The “Twilight” franchise already has landed a strong promotional partner with Volvo, but it turns out the phenomenon coaxed Vitamin Water to engage in their first movie promotion ever. The company that made early investor 50 Cent set for life is running TV spots promoting the opening of “New Moon” and their new flavors. It would have been cool if the stars had shot some original footage for the spots, but these days that would have meant a hefty price tag for a clear endorsement by Pattison, Lautner or Stewart.

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