At first I was all "Whaaa???" but this is a legitimate initiative that's sure to create some buzz and I love that Nikki's got sense of humour enough to do this at her own expense - find out more at GiveAShit.org... seriously, you won't be Rick Rolled or anything!
I've got a feeling the Twitarded gals will be all over this - that's right I'm talking to you @SnarkierThanYou @JennyJerkface :)