Time Magazine went to the New Moon premiere (who didn't, besides me?!).

They have a story about the insanity of the event and the clear, proven devotion of the fans as a whole.

Once Tingley bought the book, she had to figure out what to do with it. For example, she had to give it a cover. “Should it be horror?” she asked herself. “Or should we play up the romance? But if we play up the romance, we lose the boys. A lot of the female readers found it very erotic, but it’s a YA book, and it’s very chaste. It’s about yearning. How do you capture that?” One day the art director suggested hands. Just hands–you could show the veins, which would be nice and vampy–and they could be holding something. Something that would suggest yearning. Temptation. An apple. Bingo.